About
About
About
About
Bridging Logic and Aesthetics to Resolve Complex Business Challenges
Bridging Logic and Aesthetics to Resolve Complex Business Challenges
Bridging Logic and Aesthetics to Resolve Complex Business Challenges
Bridging Logic and Aesthetics to Resolve Complex Business Challenges
Exceptional design transcends visual aesthetics; at its core,
it is the strategic deconstruction of business pain points.
Exceptional design transcends visual aesthetics; at its core, it is the strategic deconstruction of business pain points.
Exceptional design transcends visual aesthetics; at its core, it is the strategic deconstruction of business pain points.
Exceptional design transcends visual aesthetics; at its core,
it is the strategic deconstruction of business pain points.
The Evolution of a Problem Solver
The Evolution of a Problem Solver
The Evolution of a Problem Solver
The Evolution of a Problem Solver
Hi, I'm Eaprica. My career is defined by a single core purpose: bridging logic and aesthetics to strategically deconstruct and resolve complex business challenges.
My experience spans brand identity to system design —— from building brand systems for growing businesses, to the bidding workflow of an O2O SaaS platform, to real-time SCADA monitoring systems. I work through business logic and engineering constraints independently, translating what I find into interfaces that are intuitive and easy to use.
I've spent my career taking ambiguous, 0-to-1 problems from first principles to shipped product —— often as the sole design voice on a project. That same full-cycle ownership, from discovery to design to delivery, is what I bring to any team I join, whether that means driving the work independently or plugging into an existing process.
Hi, I'm Eaprica. My career is defined by a single core purpose: bridging logic and aesthetics to strategically deconstruct and resolve complex business challenges.
My experience spans brand identity to system design —— from building brand systems for growing businesses, to the bidding workflow of an O2O SaaS platform, to real-time SCADA monitoring systems. I work through business logic and engineering constraints independently, translating what I find into interfaces that are intuitive and easy to use.
I've spent my career taking ambiguous, 0-to-1 problems from first principles to shipped product —— often as the sole design voice on a project. That same full-cycle ownership, from discovery to design to delivery, is what I bring to any team I join, whether that means driving the work independently or plugging into an existing process.
Work Experience
Work Experience
Work Experience
Work Experience
2017 — Now
ëaprica Creative
Principal Product Designer
Spearheaded 0→1 product design from ideation through launch
Since 2017, I've focused my consultancy on high-complexity projects —— mission-critical systems and legacy product modernizations. My expertise lies in untangling complex business logic, from national critical infrastructure (Water/Geothermal SCADA) to high-stakes marketplaces (SiCAR Bid) and IoT safety ecosystems (GasWin).
I look beyond the interface to bring clarity to the decisions behind it. Whether streamlining a 30-step auction flow or doubling the scanning efficiency of disaster-monitoring interfaces, I resolve friction by reducing cognitive load and aligning design directly with business ROI. By building scalable product frameworks, I make sure design drives real business growth.
10+ Industries & 40+ Clients —— Independent design consultant with a proven track record of rapid problem-solving across diverse, high-stakes global sectors.
End-to-End Solo Delivery —— Full ownership across the entire product lifecycle, from discovery (research, pain points, spec & IA) through design (user flows, wireframes, mockups, prototypes) to delivery (developer handover, issue tracking, POC testing).
2017 — Now
ëaprica Creative
Principal Product Designer
Spearheaded 0→1 product design from ideation through launch
Since 2017, I've focused my consultancy on high-complexity projects —— mission-critical systems and legacy product modernizations. My expertise lies in untangling complex business logic, from national critical infrastructure (Water/Geothermal SCADA) to high-stakes marketplaces (SiCAR Bid) and IoT safety ecosystems (GasWin).
I look beyond the interface to bring clarity to the decisions behind it. Whether streamlining a 30-step auction flow or doubling the scanning efficiency of disaster-monitoring interfaces, I resolve friction by reducing cognitive load and aligning design directly with business ROI. By building scalable product frameworks, I make sure design drives real business growth.
10+ Industries & 40+ Clients —— Independent design consultant with a proven track record of rapid problem-solving across diverse, high-stakes global sectors.
End-to-End Solo Delivery —— Full ownership across the entire product lifecycle, from discovery (research, pain points, spec & IA) through design (user flows, wireframes, mockups, prototypes) to delivery (developer handover, issue tracking, POC testing).
2017 — Now
ëaprica Creative
Principal Product Designer
Spearheaded 0→1 product design from ideation through launch
Since 2017, I've focused my consultancy on high-complexity projects —— mission-critical systems and legacy product modernizations. My expertise lies in untangling complex business logic, from national critical infrastructure (Water/Geothermal SCADA) to high-stakes marketplaces (SiCAR Bid) and IoT safety ecosystems (GasWin).
I look beyond the interface to bring clarity to the decisions behind it. Whether streamlining a 30-step auction flow or doubling the scanning efficiency of disaster-monitoring interfaces, I resolve friction by reducing cognitive load and aligning design directly with business ROI. By building scalable product frameworks, I make sure design drives real business growth.
10+ Industries & 40+ Clients —— Independent design consultant with a proven track record of rapid problem-solving across diverse, high-stakes global sectors.
End-to-End Solo Delivery —— Full ownership across the entire product lifecycle, from discovery (research, pain points, spec & IA) through design (user flows, wireframes, mockups, prototypes) to delivery (developer handover, issue tracking, POC testing).
2017 — Now
ëaprica Creative
Principal Product Designer
Spearheaded 0→1 product design from ideation through launch
Since 2017, I've focused my consultancy on high-complexity projects —— mission-critical systems and legacy product modernizations. My expertise lies in untangling complex business logic, from national critical infrastructure (Water/Geothermal SCADA) to high-stakes marketplaces (SiCAR Bid) and IoT safety ecosystems (GasWin).
I look beyond the interface to bring clarity to the decisions behind it. Whether streamlining a 30-step auction flow or doubling the scanning efficiency of disaster-monitoring interfaces, I resolve friction by reducing cognitive load and aligning design directly with business ROI. By building scalable product frameworks, I make sure design drives real business growth.
10+ Industries & 40+ Clients —— Independent design consultant with a proven track record of rapid problem-solving across diverse, high-stakes global sectors.
End-to-End Solo Delivery —— Full ownership across the entire product lifecycle, from discovery (research, pain points, spec & IA) through design (user flows, wireframes, mockups, prototypes) to delivery (developer handover, issue tracking, POC testing).
2016 — 2017
VM Five Inc.
Product Designer
Standardizing Scalability —— Bridging creative execution and high-throughput production
During a critical business pivot, I worked with the engineering team to standardize design scalability. By architecting a unified design specification system and a reusable B2B component library, I eliminated workflow bottlenecks and doubled design output efficiency, establishing the design systems foundation needed for rapid business growth.
2016 — 2017
VM Five Inc.
Product Designer
Standardizing Scalability —— Bridging creative execution and high-throughput production
During a critical business pivot, I worked with the engineering team to standardize design scalability. By architecting a unified design specification system and a reusable B2B component library, I eliminated workflow bottlenecks and doubled design output efficiency, establishing the design systems foundation needed for rapid business growth.
2016 — 2017
VM Five Inc.
Product Designer
Standardizing Scalability —— Bridging creative execution and high-throughput production
During a critical business pivot, I worked with the engineering team to standardize design scalability. By architecting a unified design specification system and a reusable B2B component library, I eliminated workflow bottlenecks and doubled design output efficiency, establishing the design systems foundation needed for rapid business growth.
2016 — 2017
VM Five Inc.
Product Designer
Standardizing Scalability —— Bridging creative execution and high-throughput production
During a critical business pivot, I worked with the engineering team to standardize design scalability. By architecting a unified design specification system and a reusable B2B component library, I eliminated workflow bottlenecks and doubled design output efficiency, establishing the design systems foundation needed for rapid business growth.
2014 — 2016
Ubiquiti Inc.
Packaging Engineer Lead
Packaging Design Balancing Protection and Unboxing Experience —— High-performance protection meets extreme cost efficiency
Led the unboxing experience and full production-cycle design decisions for product packaging, managing timelines across the process. Directed cross-border collaboration between a Suzhou team and 10+ global vendors, overseeing 150+ NPI/MP product launches and establishing scalable design standards.
Industrial Antenna Packaging Redesign —— Redesigned packaging for a 62cm/10kg industrial antenna to withstand rigorous global shipping conditions. Halved material costs while doubling pallet utilization, passing strict drop and vibration certifications for mass production.
Premium Router Packaging Structure Innovation —— Translated the CEO's vision for a premium, GoPro-style showcase packaging into reality. Facing the constraint of a rear-only connectivity opening, I designed a hidden "Hook" mechanism to securely display the device. Collaborated with ME/ID teams to eliminate scratching risk while passing rigorous certification and maximizing retail visibility.
2014 — 2016
Ubiquiti Inc.
Packaging Engineer Lead
Packaging Design Balancing Protection and Unboxing Experience —— High-performance protection meets extreme cost efficiency
Led the unboxing experience and full production-cycle design decisions for product packaging, managing timelines across the process. Directed cross-border collaboration between a Suzhou team and 10+ global vendors, overseeing 150+ NPI/MP product launches and establishing scalable design standards.
Industrial Antenna Packaging Redesign —— Redesigned packaging for a 62cm/10kg industrial antenna to withstand rigorous global shipping conditions. Halved material costs while doubling pallet utilization, passing strict drop and vibration certifications for mass production.
Premium Router Packaging Structure Innovation —— Translated the CEO's vision for a premium, GoPro-style showcase packaging into reality. Facing the constraint of a rear-only connectivity opening, I designed a hidden "Hook" mechanism to securely display the device. Collaborated with ME/ID teams to eliminate scratching risk while passing rigorous certification and maximizing retail visibility.
2014 — 2016
Ubiquiti Inc.
Packaging Engineer Lead
Packaging Design Balancing Protection and Unboxing Experience —— High-performance protection meets extreme cost efficiency
Led the unboxing experience and full production-cycle design decisions for product packaging, managing timelines across the process. Directed cross-border collaboration between a Suzhou team and 10+ global vendors, overseeing 150+ NPI/MP product launches and establishing scalable design standards.
Industrial Antenna Packaging Redesign —— Redesigned packaging for a 62cm/10kg industrial antenna to withstand rigorous global shipping conditions. Halved material costs while doubling pallet utilization, passing strict drop and vibration certifications for mass production.
Premium Router Packaging Structure Innovation —— Translated the CEO's vision for a premium, GoPro-style showcase packaging into reality. Facing the constraint of a rear-only connectivity opening, I designed a hidden "Hook" mechanism to securely display the device. Collaborated with ME/ID teams to eliminate scratching risk while passing rigorous certification and maximizing retail visibility.
2014 — 2016
Ubiquiti Inc.
Packaging Engineer Lead
Packaging Design Balancing Protection and Unboxing Experience —— High-performance protection meets extreme cost efficiency
Led the unboxing experience and full production-cycle design decisions for product packaging, managing timelines across the process. Directed cross-border collaboration between a Suzhou team and 10+ global vendors, overseeing 150+ NPI/MP product launches and establishing scalable design standards.
Industrial Antenna Packaging Redesign —— Redesigned packaging for a 62cm/10kg industrial antenna to withstand rigorous global shipping conditions. Halved material costs while doubling pallet utilization, passing strict drop and vibration certifications for mass production.
Premium Router Packaging Structure Innovation —— Translated the CEO's vision for a premium, GoPro-style showcase packaging into reality. Facing the constraint of a rear-only connectivity opening, I designed a hidden "Hook" mechanism to securely display the device. Collaborated with ME/ID teams to eliminate scratching risk while passing rigorous certification and maximizing retail visibility.
2011 — 2013
HTC Corp
UIUX Design Engineer
Visual Consistency at Scale —— Defining Global Design Languages for Premier Mobile Ecosystems
Contributed to the core evolution of HTC Sense 3.5 to 5.0. Led new team members to complete multiple skin designs and served as the Lead Designer for core built-in applications, including Music, IME, and Calculator.
IME Architecture Redesign —— Spearheaded the foundational architecture redesign for COS IME and provided comprehensive interface design guidelines in March 2013. Replaced legacy static .r.9.png assets with code-based XML/.src rendering, successfully reducing per-frame rendering latency to under 0.1ms at the Android OS level and achieving infinite resolution scaling across all device fleets.
2012 Valentine's Day Theme Campaign —— Launched the "Tiffany Blue" Valentine's Day limited-edition theme for Sense 3.5, deliberately challenging traditional gender-color norms. By bypassing the limitations of conventional pink-toned themes, this campaign became a key driver for male user downloads, successfully expanding HTC's male user demographic.
2011 — 2013
HTC Corp
UIUX Design Engineer
Visual Consistency at Scale —— Defining Global Design Languages for Premier Mobile Ecosystems
Contributed to the core evolution of HTC Sense 3.5 to 5.0. Led new team members to complete multiple skin designs and served as the Lead Designer for core built-in applications, including Music, IME, and Calculator.
IME Architecture Redesign —— Spearheaded the foundational architecture redesign for COS IME and provided comprehensive interface design guidelines in March 2013. Replaced legacy static .r.9.png assets with code-based XML/.src rendering, successfully reducing per-frame rendering latency to under 0.1ms at the Android OS level and achieving infinite resolution scaling across all device fleets.
2012 Valentine's Day Theme Campaign —— Launched the "Tiffany Blue" Valentine's Day limited-edition theme for Sense 3.5, deliberately challenging traditional gender-color norms. By bypassing the limitations of conventional pink-toned themes, this campaign became a key driver for male user downloads, successfully expanding HTC's male user demographic.
2011 — 2013
HTC Corp
UIUX Design Engineer
Visual Consistency at Scale —— Defining Global Design Languages for Premier Mobile Ecosystems
Contributed to the core evolution of HTC Sense 3.5 to 5.0. Led new team members to complete multiple skin designs and served as the Lead Designer for core built-in applications, including Music, IME, and Calculator.
IME Architecture Redesign —— Spearheaded the foundational architecture redesign for COS IME and provided comprehensive interface design guidelines in March 2013. Replaced legacy static .r.9.png assets with code-based XML/.src rendering, successfully reducing per-frame rendering latency to under 0.1ms at the Android OS level and achieving infinite resolution scaling across all device fleets.
2012 Valentine's Day Theme Campaign —— Launched the "Tiffany Blue" Valentine's Day limited-edition theme for Sense 3.5, deliberately challenging traditional gender-color norms. By bypassing the limitations of conventional pink-toned themes, this campaign became a key driver for male user downloads, successfully expanding HTC's male user demographic.
2011 — 2013
HTC Corp
UIUX Design Engineer
Visual Consistency at Scale —— Defining Global Design Languages for Premier Mobile Ecosystems
Contributed to the core evolution of HTC Sense 3.5 to 5.0. Led new team members to complete multiple skin designs and served as the Lead Designer for core built-in applications, including Music, IME, and Calculator.
IME Architecture Redesign —— Spearheaded the foundational architecture redesign for COS IME and provided comprehensive interface design guidelines in March 2013. Replaced legacy static .r.9.png assets with code-based XML/.src rendering, successfully reducing per-frame rendering latency to under 0.1ms at the Android OS level and achieving infinite resolution scaling across all device fleets.
2012 Valentine's Day Theme Campaign —— Launched the "Tiffany Blue" Valentine's Day limited-edition theme for Sense 3.5, deliberately challenging traditional gender-color norms. By bypassing the limitations of conventional pink-toned themes, this campaign became a key driver for male user downloads, successfully expanding HTC's male user demographic.
2010 — 2011
Process Group
Graphic Designer
High-Efficiency Project Execution —— Delivering corporate campaign products under tight deadlines
Led product development for a corporate Christmas marketing campaign —— from concept and visual design through coordinating vendor sourcing of 500 premium pearl-lacquered tea tins and print quality control with the printing partner. Ensured on-time delivery to three cities despite peak-season production and logistics pressure, demonstrating strong project execution under supply-chain coordination.
2010 — 2011
Process Group
Graphic Designer
High-Efficiency Project Execution —— Delivering corporate campaign products under tight deadlines
Led product development for a corporate Christmas marketing campaign —— from concept and visual design through coordinating vendor sourcing of 500 premium pearl-lacquered tea tins and print quality control with the printing partner. Ensured on-time delivery to three cities despite peak-season production and logistics pressure, demonstrating strong project execution under supply-chain coordination.
2010 — 2011
Process Group
Graphic Designer
High-Efficiency Project Execution —— Delivering corporate campaign products under tight deadlines
Led product development for a corporate Christmas marketing campaign —— from concept and visual design through coordinating vendor sourcing of 500 premium pearl-lacquered tea tins and print quality control with the printing partner. Ensured on-time delivery to three cities despite peak-season production and logistics pressure, demonstrating strong project execution under supply-chain coordination.
2010 — 2011
Process Group
Graphic Designer
High-Efficiency Project Execution —— Delivering corporate campaign products under tight deadlines
Led product development for a corporate Christmas marketing campaign —— from concept and visual design through coordinating vendor sourcing of 500 premium pearl-lacquered tea tins and print quality control with the printing partner. Ensured on-time delivery to three cities despite peak-season production and logistics pressure, demonstrating strong project execution under supply-chain coordination.
Tools
Tools
Tools
Tools
Figma
product design
Framer
web design
Whimsical
wireframe
Sketch
product design
Zeplin
design handoff
Photoshop
raster
Illustrator
vector
Effect
animation
Primere
video editing
VS Code
coding
Claude
design thinking / CLI
ChatGPT
domain research lookup
ChatGPT
domain research
ChatGPT
domain research
Stitch
actual design output
Stitch
design output
Gemini
reset & refocus
Gemini
emotional support
Gemini
emotional support
Procreat
illustration
How I Work
How I Work
How I Work
How I Work
Good design comes from strategic problem-solving, not just execution.
When I join a product team, this is what I bring:
Good design comes from strategic problem-solving, not just execution. When I join a product team, this is what I bring:
Good design comes from strategic problem-solving, not just execution.
When I join a product team, this is what I bring:
Good design comes from strategic problem-solving, not just execution. When I join a product team, this is what I bring:
Untangling Complex Logic: Translating chaotic information architecture and heavy data into intuitive, clear user flows that minimize cognitive load.
Designing for Scalability: Building structured design systems and reusable component libraries that make engineering handoff faster and more consistent.
Balancing Logic & Craft: Delivering high-precision execution that aligns design quality with product milestones and real-world constraints.
Untangling Complex Logic: Translating chaotic information architecture and heavy data into intuitive, clear user flows that minimize cognitive load.
Designing for Scalability: Building structured design systems and reusable component libraries that make engineering handoff faster and more consistent.
Balancing Logic & Craft: Delivering high-precision execution that aligns design quality with product milestones and real-world constraints.
I do my best work close to the problem — inside a team, iterating alongside engineering and product.
I do my best work close to the problem — inside a team, iterating alongside engineering and product.
Open to new collaborations.
Open to new collaborations.
Open to new collaborations.