Context
Addressing Taiwan's legacy of opaque vehicle valuations and dealer pricing monopolies, the founder identified an urgent market need for a transparent, user-trusted transaction ecosystem.
Workflow Bottlenecks
The original offline transaction was a fragmented, 30+ step manual process (covering inquiries, inspections, price negotiations, and ownership transfers), making it highly unscalable.
Core Objective
Transform the traditional manual trading process into a scalable, trust-anchored O2O human-machine collaborative platform within 7 months.
Discovery & IA
Conducted high-intensity interviews with 7 core stakeholders within 4 weeks to refine the business model and finalize the system-wide Information Architecture (IA).
Touchpoint Alignment & Dual-Track Mechanism
Streamlined chaotic workflows into 6 critical touchpoints spanning both online and offline channels. Designed a dual-track platform (Live Bidding + Direct Purchase) serving both B2C buyers and B2B dealerships.
Domain Knowledge Translation
Collaborated deeply with the chief vehicle inspector to translate TÜV Rheinland inspection standards into scalable digital backend modules. Provided authoritative certification reports to establish buyer trust.
Edge Cases & Ownership Logic
Mapped out a Cross-Actor Service Blueprint and Financial Swimlane. Defined clear online/offline service boundaries, resolving complex edge cases such as conditional car loan settlements, proxy ownership transfers, deposit retentions, and trust account setup for fund custody — leveraging AI-assisted research to quickly navigate unfamiliar financial/regulatory procedures.
Transaction Status Tracker
Streamlined the O2O purchase journey with timeline milestones and real-time tracking, specifically safeguarding the high-stakes 3-day return phase to build unshakeable buyer confidence across online and offline touch-points.
DesignOps Implementation
Established an agile parallel development rhythm, achieving extreme efficiency with a "design this week, develop this week" cycle.
Successful Launch
Independently delivered end-to-end design for the consumer-facing RWD SaaS and the complex operational backend within 7 months.
High-Efficiency Collaboration
Worked closely with the founder and senior sales — the team's domain experts, to clarify the business logic through iterative discussion, then translated their firsthand market experience into a fitting design solution for the RDs and PM to build from.
SiCAR Bid
