While we were discussing the product direction, I suggested adding a Q&A feature — letting users build credibility by answering questions, turning "sharing" into a concrete asset for growing a personal brand while also making the app stickier. That idea went on to shape the core of the design.

For brand identity, I proposed 9 directions within a week, then spent a month narrowing them down, combining a lowercase "t," a question mark, and a lightbulb shape representing sudden insight, rendered in geometric, rounded, modern-minimal lines with a blue-green gradient echoing screen-light aesthetics.

On the product side, information architecture began evolving in parallel while the business model was still being finalized; mockups were designed in batches and handed off via Zeplin to my colleague for development as soon as each was confirmed — the user personas and storylines used along the way were ones I wrote myself while designing the mockups.

Once development began, I kept reviewing completed demos and tracking issues, and worked with my partner on batched POC testing with friends alongside in-depth seed-user interviews to validate and refine the design.